Elia is a Partner and CEO at Cashmere. Prior to this he Co-founded Forma Capital where he is responsible for new investment opportunities, due diligence and working with partner companies to create unfair advantages. Before Forma, Elia co-founded Parallel Brands, was Global CEO of Wanda Owned Propaganda Entertainment and spent 17 years at Endeavor, where he built and led the Brand Ventures business.

Mary is Partner and CSO at Cashmere and also a General Partner at Forma Capital. With a career anchored in professional football and a lifetime passion for health and wellness, Mary is passionate about investing in influential brands, shaping the future. Mary is the current Chair of the Board and Life Trustee of the Ralph C. Wilson, Jr. Foundation; a $1.2 billion dollar grant making foundation.

Josh Allen is an Investor and Partner at Cashmere. As the 2024 NFL MVP and a three-time Pro Bowl selection, he led the Buffalo Bills to their fifth consecutive AFC East title. Off the field, Josh has invested in companies like TMRW Sports, a sports media and tech startup backed by high-profile investors and athletes. Josh leverages his platform to create strategic business opportunities, build close relationships with athletes, and provide influence that can help strengthen our portfolio companies.

Ari is a Partner at Cashmere. Prior to this he was a Partner at Zukin Partners since 2018, executing investment banking strategy engagements and managing operations. Ari was responsible for co-developing a platform offering bespoke advisory services and has worked on more than 20 strategic financial advisory engagements primarily in media, deep tech, consumer, B2B/B2B2C software, Fintech, Web3, and healthcare.

Bruce is a Partner at Cashmere and also a General Partner at Forma Capital where he invests in consumer brands in conjunction with culture defining celebrities and athletes that provide an unfair advantage on revenue and brand growth. He has also held various management positions with IMG, the Cleveland Browns, San Francisco 49ers, National Football League and New York Jets.

Josh is a Partner at Cashmere. Prior to this he Co-founded Forma Capital where he overses the firm's investment in Mad Drops PickleBall Club, originates new investment opportunities and works alongside partners to grow the fund. Josh was previously VP of Sports Marketing, Corporate Partnerships and Business Development for New Era Cap, where he was responsible for all sponsorships, partnerships and new business.

John is the Chief of Staff at Cashmere, where he oversees strategy, operations, and partnerships to drive the fund’s growth. Prior to Cashmere, he was a Principal at Silicon Foundry, advising Fortune 500 executives, investors, and startups on emerging technology, venture strategy, and corporate innovation. His experience spans venture capital, fintech, and strategic advisory, working with leading global corporations and high-growth startups.

Nick leads marketing at Cashmere, overseeing brand strategy and execution. He brings experience from top global agencies including WPP, Droga5, Endeavor, and Anomaly, where his work has earned Cyber, Gold, Titanium, and Grand Prix Cannes Lions awards. Outside of agency leadership, Nick has built an 8-figure business with Dwayne Johnson, spearheaded a No. 1 Super Bowl campaign, and is currently launching a new sportswear brand.