ABOUT CASHMERE

Cashmere is a first of its kind Venture Capital fund that is leveraging Influence to create opportunity and value. Founded by leaders and believers in the power of influence, we are giving you an innovative way to invest your money in an asset class that was largely unavailable to retail investors. And you'll be joining a collective that aims to change the investing landscape.
invest now
Our Mission
We want everyone to gain access to Venture Capital, an asset class that was previously off limits to retail investors. But this isn't just any Venture Capital Fund - this is a fund powered by influence that we believe gets us inside access to new and exciting opportunities, earlier and more often. When millions of people invest with us we all join forces, and there is power to our collective. We want you to be a part of it with us and help change the way everyone invests, together.

our STORY

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat m

The cashmere team

Meet the team making The Cashmere Fund the next big thing in investing.
Team Member Photo
Elia Infascelli
Partner, Chief Executive Officer

Elia is a Partner and CEO at Cashmere. Prior to this he Co-founded Forma Capital where he is responsible for new investment opportunities, due diligence and working with partner companies to create unfair advantages. Before Forma, Elia co-founded Parallel Brands, was Global CEO of Wanda Owned Propaganda Entertainment and spent 17 years at Endeavor, where he built and led the Brand Ventures business.

Team Member Photo
Mary Owen
Partner, Chief Strategy Officer

Mary is Partner and CSO at Cashmere and also a General Partner at Forma Capital. With a career anchored in professional football and a lifetime passion for health and wellness, Mary is passionate about investing in influential brands, shaping the future. Mary is the current Chair of the Board and Life Trustee of the Ralph C. Wilson, Jr. Foundation; a $1.2 billion dollar grant making foundation.

Team Member Photo
Ari Schottenstein
Partner

Ari is a Partner at Cashmere. Prior to this he was a Partner at Zukin Partners since 2018, executing investment banking strategy engagements and managing operations. Ari was responsible for co-developing a platform offering bespoke advisory services and has worked on more than 20 strategic financial advisory engagements primarily in media, deep tech, consumer, B2B/B2B2C software, Fintech, Web3, and healthcare.

Team Member Photo
Bruce Popko
Partner

Bruce is a Partner at Cashmere and also a General Partner at Forma Capital where he invests in consumer brands in conjunction with culture defining celebrities and athletes that provide an unfair advantage on revenue and brand growth. He has also held various management positions with IMG, the Cleveland Browns, San Francisco 49ers, National Football League and New York Jets.

Team Member Photo
Josh Feine
Partner

Josh is a Partner at Cashmere. Prior to this he Co-founded Forma Capital where he overses the firm's investment in Mad Drops PickleBall Club, originates new investment opportunities and works alongside partners to grow the fund. Josh was previously VP of Sports Marketing, Corporate Partnerships and Business Development for New Era Cap, where he was responsible for all sponsorships, partnerships and new business.

Team Member Photo
John Zamora
Chief of Staff

John is the Chief of Staff at Cashmere, where he oversees strategy, operations, and partnerships to drive the fund’s growth. Prior to Cashmere, he was a Principal at Silicon Foundry, advising Fortune 500 executives, investors, and startups on emerging technology, venture strategy, and corporate innovation. His experience spans venture capital, fintech, and strategic advisory, working with leading global corporations and high-growth startups.

Team Member Photo
Katie Perry
Strategic Advisor

Katie is a Strategic Advisor at Cashmere. With 15+ years of experience at startups, she’s held roles in marketing leadership, GTM strategy, and partnerships. She has contributed insights to The Wall Street Journal, Bloomberg, CNN, Fortune, Forbes, and Nasdaq, and has guest lectured at Columbia University, Fordham Law, and UC Berkeley. She is also a financial media personality and hosts a daily stock market news show.

Team Member Photo
Nick Phelps
Chief Marketing Officer

Nick leads marketing at Cashmere, overseeing brand strategy and execution. He brings experience from top global agencies including WPP, Droga5, Endeavor, and Anomaly, where his work has earned Cyber, Gold, Titanium, and Grand Prix Cannes Lions awards. Outside of agency leadership, Nick has built an 8-figure business with Dwayne Johnson, spearheaded a No. 1 Super Bowl campaign, and is currently launching a new sportswear brand.

Jenna Lyons
Partner & Investor

Jenna Lyons is a Partner at The Cashmere Fund. Known for her transformative tenure as Executive Creative Director and President at J.Crew Group. Jenna is also Executive Creative Director of FundamentalCo, a value creation company once described by Fast Company as “the quietly powerful company that’s changing how business values design.” On screen, Jenna has appeared in television series such as Stylish with Jenna Lyons and The Real Housewives of New York City as well as frequent appearances on programs such as the TODAY show for her fashion & style expertise. At The Cashmere Fund, Jenna applies her expertise in brand building, consumer trends, and creative strategy to help identify and elevate high-potential startups.

Ari Schottenstein
Partner

Ari is a Partner at Cashmere. Prior to this he was a Partner at Zukin Partners since 2018, executing investment banking strategy engagements and managing operations. Ari was responsible for co-developing a platform offering bespoke advisory services and has worked on more than 20 strategic financial advisory engagements primarily in media, deep tech, consumer, B2B/B2B2C software, Fintech, Web3, and healthcare.

Bruce Popko
Partner

Bruce is a Partner at Cashmere and also a General Partner at Forma Capital where he invests in consumer brands in conjunction with culture defining celebrities and athletes that provide an unfair advantage on revenue and brand growth. He has also held various management positions with IMG, the Cleveland Browns, San Francisco 49ers, National Football League and New York Jets.

Portfolio

Highlight achievements
by the numbers

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

10

Lorem ipsum dolor sit, ipsum dolor sit. dolor sit, ipsum dolor sit

100+

Lorem ipsum dolor sit, ipsum dolor sit. Lorem dolor sit, ipsum

5k+

Lorem ipsum dolor sit, ipsum dolor sit. Lorem dolor sit, ipsum

5k+

Lorem ipsum dolor sit, ipsum dolor sit. Lorem dolor sit, ipsum
Our partners at Cashmere move fast, ask the right questions, and open brands like IQBAR up to an 'army' of stakeholder evangelists that just can't be found elsewhere."
Will Nitze, Founder: IQBar
“I became an investor in The Cashmere Fund because not only am I a Founder I am a staunch supporter of the startup ecosystem."
Eric Alvarez, Founder: Grapefruit Health
“Not only is Lazzaro Medical backed by The Cashmere Fund, I've personally invested in the fund after seeing its innovative approach.”
Rob Israel, Co-Founder: Lazzaro Medical
“The Cashmere Fund is one of our best investors because of their unique distribution model and the ability to tap into their investor community to help us scale.”
Jordan Wexler: EarlyBird

Invest like an insider's insider.

Get Started

INVEST LIKE AN INSIDER'S INSIDER.

invest now