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Jenna Lyons is a Partner at The Cashmere Fund. Known for her transformative tenure as Executive Creative Director and President at J.Crew Group. Jenna is also Executive Creative Director of FundamentalCo, a value creation company once described by Fast Company as “the quietly powerful company that’s changing how business values design.” On screen, Jenna has appeared in television series such as Stylish with Jenna Lyons and The Real Housewives of New York City as well as frequent appearances on programs such as the TODAY show for her fashion & style expertise. At The Cashmere Fund, Jenna applies her expertise in brand building, consumer trends, and creative strategy to help identify and elevate high-potential startups.
Ari is a Partner at Cashmere. Prior to this he was a Partner at Zukin Partners since 2018, executing investment banking strategy engagements and managing operations. Ari was responsible for co-developing a platform offering bespoke advisory services and has worked on more than 20 strategic financial advisory engagements primarily in media, deep tech, consumer, B2B/B2B2C software, Fintech, Web3, and healthcare.
Bruce is a Partner at Cashmere and also a General Partner at Forma Capital where he invests in consumer brands in conjunction with culture defining celebrities and athletes that provide an unfair advantage on revenue and brand growth. He has also held various management positions with IMG, the Cleveland Browns, San Francisco 49ers, National Football League and New York Jets.