The Cashmere team

Elia is a Partner and CEO at Cashmere. Prior to this he Co-founded Forma Capital where he is responsible for new investment opportunities, due diligence and working with partner companies to create unfair advantages. Before Forma, Elia co-founded Parallel Brands, was Global CEO of Wanda Owned Propaganda Entertainment and spent 17 years at Endeavor, where he built and led the Brand Ventures business.

Elia Infascelli

Partner, Chief Executive Officer

Elia is a Partner and CEO at Cashmere. Prior to this he Co-founded Forma Capital where he is responsible for new investment opportunities, due diligence and working with partner companies to create unfair advantages. Before Forma, Elia co-founded Parallel Brands, was Global CEO of Wanda Owned Propaganda Entertainment and spent 17 years at Endeavor, where he built and led the Brand Ventures business.

Mary is Partner and CSO at Cashmere and also a General Partner at Forma Capital. With a career anchored in professional football and a lifetime passion for health and wellness, Mary is passionate about investing in influential brands, shaping the future. Mary is the current Chair of the Board and Life Trustee of the Ralph C. Wilson, Jr. Foundation; a $1.2 billion dollar grant making foundation.

Mary Owen

Partner, Chief Strategy Officer

Mary is Partner and CSO at Cashmere and also a General Partner at Forma Capital. With a career anchored in professional football and a lifetime passion for health and wellness, Mary is passionate about investing in influential brands, shaping the future. Mary is the current Chair of the Board and Life Trustee of the Ralph C. Wilson, Jr. Foundation; a $1.2 billion dollar grant making foundation.

Ari is a Partner at the Cashmere Fund. In addition Ari leads Alternative Investments at OCM Private Wealth, overseeing amongst other vehicles, the Alternative Opportunities Fund, a portfolio with allocations across PE, Real Estate, Credit, Infrastructure, and VC. Previously, he was a partner at Zukin Partners, co-leading investment banking engagements and serving as family office principal.

Ari Schottenstein

Partner

Ari is a Partner at the Cashmere Fund. In addition Ari leads Alternative Investments at OCM Private Wealth, overseeing amongst other vehicles, the Alternative Opportunities Fund, a portfolio with allocations across PE, Real Estate, Credit, Infrastructure, and VC. Previously, he was a partner at Zukin Partners, co-leading investment banking engagements and serving as family office principal.

Bruce is a Partner at Cashmere and also a General Partner at Forma Capital where he invests in consumer brands in conjunction with culture defining celebrities and athletes that provide an unfair advantage on revenue and brand growth. He has also held various management positions with IMG, the Cleveland Browns, San Francisco 49ers, National Football League and New York Jets.

Bruce Popko

Partner

Bruce is a Partner at Cashmere and also a General Partner at Forma Capital where he invests in consumer brands in conjunction with culture defining celebrities and athletes that provide an unfair advantage on revenue and brand growth. He has also held various management positions with IMG, the Cleveland Browns, San Francisco 49ers, National Football League and New York Jets.

Josh is a Partner at Cashmere. Prior to this he Co-founded Forma Capital where he overses the firm's investment in Mad Drops PickleBall Club, originates new investment opportunities and works alongside partners to grow the fund. Josh was previously VP of Sports Marketing, Corporate Partnerships and Business Development for New Era Cap, where he was responsible for all sponsorships, partnerships and new business.

Josh Feine

Partner

Josh is a Partner at Cashmere. Prior to this he Co-founded Forma Capital where he overses the firm's investment in Mad Drops PickleBall Club, originates new investment opportunities and works alongside partners to grow the fund. Josh was previously VP of Sports Marketing, Corporate Partnerships and Business Development for New Era Cap, where he was responsible for all sponsorships, partnerships and new business.

John is the Chief of Staff at Cashmere, where he oversees strategy, operations, and partnerships to drive the fund’s growth. Prior to Cashmere, he was a Principal at Silicon Foundry, advising Fortune 500 executives, investors, and startups on emerging technology, venture strategy, and corporate innovation. His experience spans venture capital, fintech, and strategic advisory, working with leading global corporations and high-growth startups.

John Zamora

Chief of Staff

John is the Chief of Staff at Cashmere, where he oversees strategy, operations, and partnerships to drive the fund’s growth. Prior to Cashmere, he was a Principal at Silicon Foundry, advising Fortune 500 executives, investors, and startups on emerging technology, venture strategy, and corporate innovation. His experience spans venture capital, fintech, and strategic advisory, working with leading global corporations and high-growth startups.

Katie is a Strategic Advisor at Cashmere. With 15+ years of experience at startups, she’s held roles in marketing leadership, GTM strategy, and partnerships. She has contributed insights to The Wall Street Journal, Bloomberg, CNN, Fortune, Forbes, and Nasdaq, and has guest lectured at Columbia University, Fordham Law, and UC Berkeley. She is also a financial media personality and hosts a daily stock market news show.

Katie Perry

Strategic Advisor

Katie is a Strategic Advisor at Cashmere. With 15+ years of experience at startups, she’s held roles in marketing leadership, GTM strategy, and partnerships. She has contributed insights to The Wall Street Journal, Bloomberg, CNN, Fortune, Forbes, and Nasdaq, and has guest lectured at Columbia University, Fordham Law, and UC Berkeley. She is also a financial media personality and hosts a daily stock market news show.

Nick leads marketing at Cashmere, overseeing brand strategy and execution. He brings experience from top global agencies including WPP, Droga5, Endeavor, and Anomaly, where his work has earned Cyber, Gold, Titanium, and Grand Prix Cannes Lions awards. Outside of agency leadership, Nick has built an 8-figure business with Dwayne Johnson, spearheaded a No. 1 Super Bowl campaign, and is currently launching a new sportswear brand.

Nick Phelps

Chief Marketing Officer

Nick leads marketing at Cashmere, overseeing brand strategy and execution. He brings experience from top global agencies including WPP, Droga5, Endeavor, and Anomaly, where his work has earned Cyber, Gold, Titanium, and Grand Prix Cannes Lions awards. Outside of agency leadership, Nick has built an 8-figure business with Dwayne Johnson, spearheaded a No. 1 Super Bowl campaign, and is currently launching a new sportswear brand.