At Cashmere, we’ve always believed that venture capital shouldn't be limited to insiders. Great investing requires access, but it also requires understanding. When more people gain the ability to invest in early-stage companies, the next step is giving them the tools to do it wisely.
That's why we’re excited to share that Culture & Capital launches today, offering a fresh, unfiltered look at how the next generation of iconic companies gets made. Produced by Cashmere, the podcast brings together founders, operators, and industry leaders for conversations that demystify private markets, helping listeners build confidence as early-stage investors. Culture & Capital is a SoFi podcast and Cashmere production.
A natural extension of the Cashmere thesis
The show is grounded in the same principles that drive the Cashmere Fund. We invest in companies backed by Compound Influence, where talent, visibility, and operator experience combine to accelerate growth. That same energy carries through in Culture & Capital.
It’s not about hype. It’s about signal. What are smart investors looking for before everyone else catches on? What defines a strong founder beyond a pitch deck? How do trends, storytelling, and identity factor into capital allocation today?
Why launch now?
Because access is expanding, and education needs to scale with it. With SoFi's recent expansion of its Alternative Investments platform, more than 10 million members can now invest in funds like Cashmere, Fundrise, and Liberty Street Advisors. That means retail investors can finally get exposure to early-stage companies once reserved for institutions and insiders.
More access means more responsibility. Together with SoFi, we’re committed to helping investors better understand this part of the market: how it works, how to think about risk, and how private market investing fits into a broader portfolio.
Culture & Capital is how we bring that to life.
What you’ll learn
Each episode breaks down essential concepts and frameworks around:
- How successful venture capitalists spot winning founders and teams early
- Understanding how product-market fit and consumer behavior tie together
- Measuring the impact of brand and community on early-stage companies
- What experienced investors are paying attention to next
- How venture capital fits into a diversified investing strategy
The show is hosted by Katie Perry, a business journalist, fintech marketer, and strategic advisor to Cashmere. She's interviewed over 80 C-suite leaders as a financial creator and led marketing at high-growth companies in financial technology. Her approach is straightforward and accessible, making it easier for listeners to follow the conversation, no matter where they’re starting from.
Who’s featured
The first three episodes feature:
- Jenna Lyons, entrepreneur and creative icon, on the business of identity, brand, and longevity and Jonny Bauer, Founder/CEO of FundamentalCo and a veteran brand strategist with 20+ years leading transformations at places like Blackstone and Droga5.
- Matt Higgins, businessman, author, and co-founder and CEO of private investment firm RSE Ventures, on backing breakout founders.
- Andrew Benin, CEO and co-founder of Graza, on how brand, vision, and hustle built one of the most admired startups in CPG.
Why this matters
We’re entering a new chapter in private market investing: one where access, culture, and capital are more connected than ever. With Culture & Capital, our goal is to meet people where they are: curious, motivated, and ready to explore this space with more clarity and confidence.
Because smart investing isn't just about what you know; it's also about who you learn it from.
New episodes are available now on YouTube, Apple Podcasts, Spotify, and wherever you catch your favorite podcasts.
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This communication and its contents are for informational purposes only and do not constitute an offer to sell or a solicitation of an offer to buy shares of the Sweater Cashmere Fund (the “Fund”). The Fund is managed by Sweater Industries LLC (“Sweater”) as the investment adviser and Forma Cashmere LLC (“Forma Cashmere”) as the sub-adviser. Investors should carefully consider the investment objectives, risks, charges, and expenses of the Fund before investing. The prospectus contains this and other information about the Fund and can be obtained by calling 1-888-577-7987 or by visiting the Fund's website at https://www.thecashmerefund.com. Please read the prospectus carefully before investing. All investments involve risks, and past performance is no guarantee of future results. The content herein is for informational and educational purposes only and should not be construed as investment advice or an offer or solicitation with respect to any products or services for any persons who are prohibited from receiving such information under the laws applicable to their place of citizenship, domicile, or residence.
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