Summary
Beast Industries is the holding company behind Jimmy “MrBeast” Donaldson’s expanding ecosystem of content, consumer products, and software. With 400M+ YouTube subscribers and ~3B monthly views, the company transforms creator-driven attention into durable, multi-category businesses, ranging from streaming hits and snacks to toys and analytics tools.
Background
Beast Industries operates at the intersection of viral media and consumer brands, turning scale into revenue across channels:
- Breakout streaming + commerce: Beast Games became Prime Video’s most-watched unscripted launch to date, while Feastables—MrBeast’s creator-led chocolate and snack brand—generated $215M in net revenue in 2024 and now retails nationally at Walmart, Target, and Costco.
- Expansion into new categories: The company has launched toys (MrBeast Lab), is piloting analytics software, and is building new ventures across gaming, fintech, and wellness.
- Experienced leadership: In 2024, Jeff Housenbold (former CEO of Shutterfly and managing partner at SoftBank) joined as President & CEO to help operationalize the company’s long-term vision and support future growth.
Why The Cashmere Fund Invested
Beast Industries owns its audience and its supply chain. The company’s ability to convert organic reach into consumer demand is unique in the market. With a 114% year-over-year revenue increase and projected growth of $900M+ in 2025, the business is scaling with purpose.
We see Beast Industries as a new kind of company—part studio, part CPG house, part tech platform—and a blueprint for how cultural influence can drive long-term enterprise value. It’s a natural fit with our thesis around Compound Influence and consumer innovation.
